Sell quickly, sell for more. 
It's almost like magic

Our powerful internet marketing attracts qualified buyers from all over who are looking for homes in and around the Berkeley area.  When they come to our site, they come under our radar!  We make contact with them immediately to learn exactly what they're looking for.  This approach is key in bringing qualified buyers to your home.  In addition, choosing a Coldwell Banker agent means that you are working with a Bay Area market leader.  Need more proof?  Click HERE for Ten Top Reasons to List with Coldwell Banker.

The four ingredients in a successful sale

1. Common-Sense Pricing

Want to discourage potential buyers?  It’s simple. Overprice your home. Conversely, under pricing your home can have the same effect. Buyers will wonder what’s wrong with a home if it’s too far below market value. Text me on the right to schedule a time for your free home evaluation and discover the most appropriate price for your home.

2. Hire an Agent

You may be worried about paying an agent’s commission, especially if your house has lost value. If that's the case, you might be delighted to learn that hiring an agent will not only net you a greater profit, it will save you a huge amount of time. Knowing the market as agents do, they’ll set a fair price and see that qualified buyers have the opportunity to view your home. Statistics show that 90% of home sales represented by an agent go to closing. 40% of unrepresented sales deals fall apart. When you think of all your agent does for you: showings, marketing, open houses, contract negotiations, monitoring the escrow process, handling home inspections, and all the detail work big and small that goes into a viable home sale, you can see that hiring an agent is actually a savings in time, money, and emotional wear and tear.

3. Create a Welcoming Home

A clean, sparkling home is vital to a successful sale. A tidy house allows potential buyers to imagine how easy it would be for them to move right into your home. Plus, a clean home just plan feels good. Made beds, clutter-free counters, empty trash cans and scrubbed bathrooms can go a long way to giving a potential buyer a great first impression of your home and, as I’m sure you know, good first impressions are KEY!

4. Don’t Let Your Emotions Get In the Way of Common Sense Pricing

Your home is a rich source of fond memories for you, and you probably worked hard to make it the best home it can be—but buyers don’t see your home the same way you do. They look first at the price tag. If they think they can’t afford it, they won’t even bother looking at it. Give your home an even chance to attract many buyers by pricing it right. Start by reviewing the Berkeley Area Market Update to get a sense on how much homes like yours are selling for. Fruitful negotiations begin when an eager buyer knows that there are lots of other eager buyers competing for the same property, and it all begins with the right price!

Your Realtor is an expert on the current market. Trust his or her judgment. They know that a home that gets stale on the market due to poor pricing strategies are perceived as homes with something “wrong” with them and have a much harder time attracting a buyer.

Need to Buy before you Sell? See YOUR NEXT MOVE. 

To explore the benefits of personalized support, contact Chris Neddersen, our Empty Nest Real Estate Specialist. It's easy to get in touch.  Just call 510-527-0174 or text me on the right for an initial consultation on your Lifestyle Makeover.

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